After 2008, when Haulotte decided to withdraw its team from Dakar rally, as this competition moved on the South American continent, in 2017 the French group redirected a part of its sponsorship budget from the sports area to the artistic field.

Through the project “Haulotte Street Art”, the president of the group – Mr. Alexandre Saubot proposes to support contemporary plastic artists from Portugal, Mexico, Spain, Paraguay, Argentina, Brazil, USA, France, Canada, Japan, Sweden, and even from Romania, directly or via his collaborators, in Timisoara in order to achieve more easily and safely these brand new projects.

Many of these street projects, in addition to a special ambient value, may be considered to be genuine contemporary art works, some of them being quite remarkable.